💵The Dangers of Overpricing Your Home [VIDEO!] 🎬


Pricing your home right the first time around is the single most important thing we can do to assure that your home sells within, or faster than, the current average selling time frame for your market, and for the best price.

Pricing your home right the first time around is the single most important thing we can do to assure that your home sells within, or faster than, the current average selling time frame for your market, and for the best price.

A property that is priced close to the market value generates the greatest amount of interest from qualified buyers.

If your home is priced above the market value, then you won’t attract prospective buyers who would otherwise be prime candidates for your home.

So let’s get straight into A few risks of pricing your home too high:

1) Your home will be listed beyond the search criteria of potentially qualified buyers. When buyers are active on the market searching for a home, they most likely will have an automated listing alert set up, which will notify them via email when a new listing hits the market that fits the criteria they are looking in. If your home is priced higher than what it’s actually worth, many buyers who have set up a search with a price bracket within the range that your home’s value actually falls into,  won’t even get notified that your home hit the market. So you are missing out on prime buyers who would be perfect candidates for your home

2) Other Comparable homes in the neighborhood that are priced accurately will appear more attractive to buyers, potentially actually helping to sell competitive properties. If there are other homes that are similar in size and similar in condition in your neighborhood that are priced accurately, whereas yours is priced too high, buyers will see more value in the other homes and will be more apt to submit offers on those homes, while your home sits on the market.

3) May send the message to buyers and their agents that you are not truly motivated to sell.

4) Fewer agents will actively promote your home as a value to their prospective buyers. Buyers look to their agents for advice as to what homes have more value or are better buys, and agents will direct their buyers to homes that are listed accurately over homes that are overpriced.

5) All in all, fewer buyers will consider your home, resulting in fewer offers.

6) Lastly, marketing time is prolonged, and initial marketing momentum is lost

Let’s talk about The Significance of Timing .

When your property is first placed on the market, it attracts immediate interest from the real estate community and from potential buyers. The first few weeks of coming on the market is your home’s prime selling time.

Here is what happens: As a property comes on the market, there is a backlog of existing buyers who have been actively out in the market searching for their perfect home. In the first few weeks that your house is on the market, interested buyers will be excited to see if your home is what they’ve been searching for. If your home is priced right and shows well, you have the greatest opportunity to sell your home during these first few weeks.

Because during that time, virtually all existing active buyers will have viewed your property. After that time, interest in your property drops as you wait for new buyers to actively enter the market.

A few things to keep in mind about buyers:

• Buyers understand value – buyers are well educated on the relative prices of properties, and will select a property that meets their sense of value.

• As buyers research the market, they quickly gain an awareness of the value of different homes and the asking prices.

• Through their agents, buyers will also have access to comps of sold homes in the neighborhood which helps them price out their offers

A property that is competitively priced:

• Takes advantage of the prime marketing momentum that occurs when the property first comes on the market

• Sends a message to buyers about your motivation

• Generates an increased number of showings & an increased number of offers


Sierra Roth

REALTOR ®, BRE #01950753

M: 209.629.7573


Posted on September 10, 2019 at 10:08 pm
Sierra Roth | Category: For Buyers

📋Buyers! How Contingencies Can Make or Break Your Offer! [VIDEO!] 🎬


Price is not the only factor you want to consider when writing an offer. What contingencies you keep or waive is just as important, and can help make or break your offer, especially in a competitive situation when you are up against other offers.


What are contingencies?

 Contingencies are a critical part of an offer to purchase a home, and should be carefully considered. The three most crucial contingencies are

  • loan contingency
  • inspection/disclosure contingency
  • appraisal contingency

As a buyer, you can decide what contingencies to include in your offer, and for what period of time. And depending on the nature of the current market and how competitive you want to be as a buyer, you can decide if you want to waive any contingencies.

Contingencies are clauses in a Residential Purchase Agreement that are meant to protect buyers. They give you time to complete your due diligence as a buyer, such as obtaining a loan, completing an appraisal, and completing any inspections you see fit. If any issues arise during the process or the findings are not to your liking, you have the right as a buyer to either re-negotiate or cancel the contract under the provision that that particular contingency provides, within the time frame specified in the offer. So, it is important to understand what each contingency entails.


What are the 3 most important contingencies to be considered when writing an offer?

Loan Contingency – Hopefully as one of your first steps to your home buying journey, you met with a loan officer to obtain your pre-approval letter

→ Having this letter in hand conveys to home sellers and listing agents that you are a qualified buyer, and enables you to start offering on homes. 

However, in most cases a pre-approval letter is just that, “PRE”-approval. Unless your mortgage professional has already put your file through underwriting to obtain full approval, it is (in most cases) in your best interest to keep your loan contingency in place. 

Once you have an offer accepted by a seller and you are in escrow, the loan officer will start to move forward with processing your loan. This includes verifying all income and assets, ordering an appraisal to be performed on the home, providing you with a complete breakdown of what your monthly payments will be, etc. Your file is then sent to the underwriting team, who verifies all the information is complete and accurate. Sometimes, they may request additional documents or information. 

Once this process is completed, your loan is then formally approved, and you can “lift” or “remove” your loan contingency. Most times it is best to protect yourself as a buyer with a loan contingency in case any hiccups happen along the way, and in the most unfortunate circumstance (you lose your job, for example), your loan is not approved, and you need to cancel the contract.

Appraisal Contingency– When you get an offer accepted, your lender will order up an appraisal to be performed on the home. 

→ The appraiser is a neutral, licensed professional who will perform an appraisal on the house and provide a written report. They will visit the home to investigate the physical condition, and will check comparable sold properties in the neighborhood. With all of this information combined, they will give the house an “appraised value.” 

The important thing to keep in mind is that your lender will only provide a loan up to the appraised value. If you have included an appraisal contingency with your offer, you have room for negotiation should the appraised value come in less than what your offer price is. 

For example: if your offer price is $500,000, and the appraised value comes in at $495,000, there is a $5,000 difference. If your appraisal contingency is in place, you are able to negotiate with the seller to try to close the gap in the difference, so that you as the buyer don’t have to bring in the difference in cash at the closing table. 

However, keep in mind that the seller is not obligated to agree to a change in the purchase price should there be any difference in appraisal. The point is that keeping the contingency in place gives you options as a buyer. The seller may agree to match the purchase price with the appraisal, they might meet you halfway, or you may decide to bring in the difference in cash to close the difference, or, if compromises are not made, you can decide to cancel the contract within your appraisal contingency period. 

On the flipside, if the appraised value comes in higher than the contract price, the buyer is under no obligation to pay a higher price for the home.

Inspection & Disclosure Contingency – This is probably the most misunderstood contingency. Many people think that this simply means physical inspections. Below is a list of many considerations that fall under the umbrella of inspections and disclosures. If during your inspection contingency time frame, you discover matters about the home that are not to your liking, you can renegotiate or cancel the contract within the allotted time for the inspection contingency. Here are some factors to consider:

  •   Physical inspections: As a buyer you have the right to hire a professional inspector to do physical inspections such as a property/home inspection, termite inspection, roof inspection, pool inspection, chimney inspection, etc. depending on the particular home. (Please watch my “Inspections” video for more details)
  •     Disclosures: There are quite a few disclosures that are required for any California real estate transaction that both seller and buyer need to review and sign. While many of these disclosures are purely informational, such as the Lead Based Paint Disclosure and Water Heater Statement of Compliance, there are a few disclosures that sellers are required to fill out, disclosing important information about the subject home, such as any updates to the home, easements on the property, rodent or pest issues, noise from neighborhood nuisances or airplanes, any deaths on the property within the last 3 years, and other pertinent information that buyers should be aware of before deciding if they want to purchase that home. 
  •     HOA Documents: This contingency also covers HOA documents, if applicable to your home.
  •     Square footage verification: if your property of interest has had any additions, it is recommended to check with the city to make sure that the additions have been done with any necessary permits. Only additions done with permits can be counted into the overall square footage of the house, adding to the value, especially if/when you decide to sell.
  •     NHD: Natural Hazard Disclosure report. This report discloses whether the subject property falls within an earthquake fault zone, flood zone, dam inundation area, right to farm area, etc.
  •     Investment property considerations: if you are buying as an investment property, there are a few additional precautions you want to take. For example, if the home is a townhouse or condo, the HOA will sometimes restrict what percentage of the units in that complex can be rented out. You want to make sure that there is room in the percentage for you to use that property as a rental.
  •     Neighborhood: do you get good cell service in the house? Is there any noise from airports, trains or schools? Is there a high crime rate in the area? All of these considerations fall within the Buyer Inspection contingency. Buyers have the right to thoroughly investigate all matters affecting the property.
  •     Insurability of a home: are you in a flood or fire hazard area?
  •     All other matters on the Buyer’s Inspection Advisory (attached for reference)


What happens if I try to cancel the contract after contingencies are lifted?

Contingencies are meant to protect you as a buyer, and give you the time necessary to allow you to do your due diligence and investigate all matters of the home so you feel comfortable with moving forward with the purchase. However, once you waive your contingencies, you are giving up your right to cancel that contract and get your deposit back.  A deposit (usually 3% of the purchase price), is held in escrow as your “Earnest Money Deposit,” which lets the seller know you are entering into the contact in good faith and that you intend to purchase the property, should everything go smoothly during your due diligence period. If you decide that you want to cancel the contract and you no longer want to purchase the home after you have waived your contingencies, the seller has a right to your deposit to recoup the time lost while in escrow with you. On the other hand, if you want to cancel the contract based on a concerning finding in the home inspection report, or if there is a huge gap in appraisal value vs. your offer price, for examples, you can cancel the contract and receive your deposit back rightly-so, as long as you cancel within the particular contingency period that you allotted for yourself in your offer.


What are the benefits of waiving contingencies?

In a very competitive market, many buyers decide to waive contingencies upfront in hopes of creating a more appealing offer for the seller. The reason waiving contingencies makes your offer “stronger” in the eyes of a seller, is because you are conveying to the seller that you are very serious about the property and you don’t intend to back out of the contract. Of course, waiving contingencies upfront should not be taken lightly, and as a buyer you should discuss this with your Realtor® and your loan officer to decide if you are safe to do so. For example, if a seller has already performed all of the important physical inspections recently and you have reviewed the reports and are ok with the condition of the home, you may consider waiving the physical inspection contingency portion. Or, if you have thoroughly reviewed the comparables in the neighborhood with your Realtor® and you are confident that the price you are offering is in-line with the other recent sale prices of similar homes, you may feel comfortable waiving your appraisal contingency because you don’t anticipate a huge gap in the appraisal value vs. your offer price. Again, each contingency can be carefully considered, and your agent can advise which contingencies are safe to waive, if any.


Any more contingency questions?

When preparing an offer to purchase a home, it is best to consult with your Realtor® to decide what contingencies to keep in place, and for how long, or to discuss the option of waiving any contingencies up front. My job as a professional Realtor® is to educate you and give you all the information to help you make not only an informed decision, but a decision you are comfortable and happy with. Please do not hesitate to contact me with any questions!


Sierra Roth

REALTOR ®, BRE #01950753

M: 209.629.7573


Posted on September 10, 2019 at 8:47 pm
Sierra Roth | Category: For Buyers

Ingredients for Green Cleaning


Protecting and preserving the environment starts right in your own home. Here are some items that will not only save you money but are also safer for you, those you care about, and for the environment.

Pure Soap
Soap biodegrades safely and completely, and is non-toxic. Make sure that you use soap without synthetic scents, colors, or other additives. Even phosphate-free laundry detergent contributes to water pollution.

Vinegar (Five percent Acetic Acid)
Vinegar is a mild disinfectant which cuts grease, cleans glass, and deodorizes. It can also remove calcium deposits, stains, and wax build-up. The most commonly used vinegar in cleaning is is distilled white vinegar.

Eucalyptus Oil
Eucalyptus oil is a good disinfectant and deodorizer. It gets rid of some stains like ink and grease, kills and repels some insects, and even attacks rust.

Washing Soda (Sodium Carbonate)
A key ingredient for washing clothes, washing soda cuts grease, removes stains, disinfects, and softens water. Washing soda should not be used on aluminum.

Baking Soda (Bicarbonate of soda)
Baking soda works as well as an abrasive in alternate recipes. Baking soda polishes, removes stains, and softens fabrics. Baking soda is also great as a deodorizer. Place a box in the refrigerator and freezer to absorb odors. In fact, put it anywhere you need deodorizing action: trash cans, laundry, and even smelly sneakers.

Lemon, like vinegar, is a terrific cleaning agent. The acid in lemons is antibacterial and antiseptic, and it acts as a natural bleach. The citrus smell of a lemon is refreshing and invigorating. Oils in the rinds can also help to clean and shine.

  • Drains: Lemon rinds can be ground in the garbage disposal to freshen the drain. Hot water with a little lemon poured down a drain will also freshen the drain.
  • Bleaching: Lemon juice acts as a natural bleaching agent. Put lemon juice onto white linens and clothing and allow them to dry in the sun. Stains will be bleached away.
  • Degreasing: The acid in lemon juice cuts through grease and does a good job removing grease from the stove and countertops.
  • Add the mixture to vinegar: Vinegar can be a great cleaning ingredient, but many people dislike the vinegar smell. Adding lemon juice to vinegar when cleaning can help neutralize the vinegar smell.
Posted on September 10, 2019 at 6:16 am
Sierra Roth | Category: For Buyers

🏡 8 Cost Effective Fixes for Home Sellers 💸 [Video!]🎬

8 cost effective fixes for home sellers, to help make your home more appealing to buyers and increase your potential sales price!

1. Remove popcorn ceiling – it is not visually appealing to buyers, and if your home was built prior to 1978, it may actually contain asbestos. Remove the popcorn and repaint the ceilings2. Repaint the interior of your home – Remove any wallpaper, choose a neutral paint color, and repaint throughout the interior of your home. Will immediately give your home a fresh look and feel

3. Change or add hardware to all the cabinet and drawer handles throughout your home, especially in the kitchen and bathrooms. Choose one finish color, such as bronze, copper, or silver, so all the hardware cohesively matches in color throughout all the rooms. This will give your home an updated, modern touch. You can also change all of the doorknobs and towel racks to match as well.

4. If your kitchen cabinets are outdated, you may not need to replace them. You can refinish or repaint them to give them a fresh and updated look (and don’t forget to add new hardware!)

5. Lighting – consider changing the light fixtures in the kitchen, bathrooms, bedrooms, and hallways to new, modern fixtures. You can also consider installing recessed lighting and adding a dimmer switch. And of course, install new, high-wattage LED light bulbs, to make sure your home is nice and bright for buyer showings

6. Consider installing new appliances – consider a new refrigerator, built in microwave, oven and/or stove. It is not required for sellers to include appliances with the sale of their home, however it can be a great plus for buyers if your home has brand new appliances

7. Keep your house clean and smelling great while in the process of selling. Remove old rugs and draperies, professionally clean your carpets, clean windows, and other mirrored surfaces throughout your home

8. Declutter and depersonalize your home – open up the space on your counter tops by removing kitchen gadgets, remove hygiene products from bath counters, and try to remove at least half of the clothes in your closets, giving buyers a sense of ample space and storage in your home

Fixing and updating your home for sale doesn’t have to be intimidating or overly expensive. We can work with your budget to create a list of fixes for your particular home, to make sure it is ultra appealing to buyers and emphasizes the uniqueness of what your home has to offer. Reach out to me and let’s create a plan for your home sale today!

Sierra Roth

REALTOR ®, BRE #01950753

M: 209.629.7573


Posted on March 12, 2019 at 10:57 pm
Sierra Roth | Category: For Buyers

⚒All About Real Estate Inspections🏘 [VIDEO!]🎬

Inspections are a critical part of a transaction whether you are a buyer or a seller.

As a seller, it is beneficial for you to complete inspections before you place your home on the market. It’s a good idea to know the condition of your home, so you can have a realistic idea of the work that the buyer will need to take on. And in some cases, there may be some fixes that you can do to take the burden off of buyers, making your home more attractive to a wider range of potential buyers. Some buyers may not have the funds to do necessary renovations and fixes after paying closing costs for the home purchase, or may simply not want the headache. Some buyers are investors and may be looking for a potential “flip” property, but this is a smaller sector of the market and majority of buyers looking to purchase as a primary residence.

As a buyer, if the seller has not already completed inspections on a home that you are interested in, it is your right to be able to perform inspections (whether the seller will make any fixes is another story – more info in my upcoming “Contingencies” blog post).

Here are some of the most common inspections performed:

1)  Property Inspection – this inspection is the most thorough of them all, hence the reason for the generalized “Property Inspection” or “Home Inspection” name. A property inspector will inspect things such as plumbing, electrical, appliances, water heater, HVAC, check for leaks, functionality of windows, mechanical garage door, cracks in cement, and list of other items.

2)  Termite Inspection – A termite inspector will look for both subterranean termites (these termites build their nests underground) and dry wood termites (these termites do not need soil moisture – they infest dry wood such as siding, eaves, cornices, and walls). Depending on the type of termite and severity of the infestation, the inspector will recommend tenting of the entire structure, spot treatment for a localized area, or other treatment. A termite inspector will also look for evidence of mold or fungus, because the same moisture sources that cause fungal wood decay can encourage termite infestation.

3)  Roof Inspection – Roof inspectors will inspect the condition and functionality of the roof structure, eaves, and gutters. If you know the roof has been replaced fairly recently, say within the past couple years, you may elect to not do an inspection. In most cases, the property inspector will take a basic look at the roof and let you know the general condition. They may report back that the roof has say 15-20+ years worth of life left, or they may recommend a full roof inspection to be done. So depending on your knowledge of how old the roof is (usually you can find this out from the current owner), and what the general property inspector reports back, you can decide whether you want to perform a roof inspection.

You may elect to perform other more specialized inspections depending on the subject property. Here are some examples:

Foundation inspection: If the subject property falls into any of these circumstances you may want to consider a foundation inspection: A) if the house is 50+ years in age, B) if you visually see or feel some sloping or uneven flooring when walking through the home, C) if the house is on a sloped hill or within very close proximity to a body of water, or D) if the property inspector notices a defect that may have been caused by a failing foundation, and recommends a specialized foundation inspection to be done.

Chimney Inspection: If the home has a fireplace, you may want to consider a chimney inspection. The National Fire Protection Association (NFPA) developed 3 levels of chimney inspections. It is important to check chimney liners for maintenance and creosote build up. Over time, creosote, which is highly flammable, coasts the chimney flue and, if ignited, can create a chimney fire. Chimney fires burn at very high temperatures and may spread to the rest of the house.

Pool inspection: If the subject home has a pool, you’ll want to have a pool inspector check out the many components that help the pool function. These consist of the interior finish, the pump, the filter, the heater (if applicable), diving board, and of course making sure the pool complies with local safety regulations.

These are just a few among the many inspections that may be appropriate for your subject home, depending on its age, location, amenities, and current condition. Costs of these inspections can vary depending on your local market.

Please contact me for any questions! I can recommend qualified and reputable local inspectors, help analyze the report findings, and assist with obtaining quotes for work that may need to be done.

Good luck!

Sierra Roth

REALTOR ®, BRE #01950753

M: 209.629.7573


Posted on January 31, 2018 at 1:45 am
Sierra Roth | Category: For Buyers